Digipak first draft (before mock up)

This is the first draft for my digipak.

On the right is the front of the digipak. I will have the main colour as black, while the name of the dj will be in white as it is now. The keyhole will be drawn by me on photoshop. Behind the Dj name we can see the picture of the field where I filmed most of my video, therefore target audience will be able to relate the song and video with the digipak.

Middle bit is the back of the digipak, where I will have a list of 10 other original songs of the Dj (as my artist is an existing Dj).

The last bit is the second page you see after the frontal, therefore I have decided instead of having an insert, have a message of a Dj on to this bit. Again this comes originally from the Dj, I have contacted them and asked to write something up which they would like their fans to see. This is an original handwriting, I will use it, because it will make my target audience feel closer to the artist, like he would be a friend of them.

This is the nside of my digipak. From the left, first page will be where CD goes, it will be completely black. The middle bit is an image which is on the front cover as well. I have the same image on the third bit as well, however I have cut them together, so it looks more like one long image. It shows the depth of the content.

The little page in the middle is just an added picture of the main actors, however I will have to work on it in photoshop because there are things which should not be there (for example a tripod in the shot, I will have to delete that), This relates to the story of the video, as all three actors are in the story. Audience will not notice this, but the girl in the image is a double of the main actress, however it was easier to take still pictures the first time round filming (as later on I had to reshoot my video with slight changes in cast).

The other side of this little page is the same image.

All of images will be in black and white, This might seem very simplistic and minimalistic, but this is the genre conventions and it will let my target audience really concentrate on the story of the music video, as the guy in the picture is in the distance which connotes of the fact that he might of never been there. None of the characters are holding hands, which again connotes that maybe the girl was just imagining the child and the guy, or maybe it was a memory.

I am still working on my digipak design, so it may change in the end, for example I am considering on this small piece of paper, on one side have a full image of three characters, on the other side have only a girl. This would create the confusion, unresolved issues which attracts my particular audience.

This is how it looks from the front (you can see that the next page which opens from one side is the image of the artist, whilst another side holds a CD).