Transition video

The video starts with the pan shot of the paper doll close-up as a connotation that the doll will be very important in the video, as in it is being sang about the doll (use of props). The genre we have chosen for a song was pop, as it is a well known and widely liked music genre, it is easier to meet the genre conventions.

So the first thing we have learnt is that knowing lyrics from the beginning to the end is vital. Lip-syncing is always based on primary things like knowing lyrics to the shortest words. As it is noticeable not every member of the group knew lyrics as well as the main character which brought our video a little bit down.

When it comes to editing we tried to edit it very strictly shots going to the beat. As there is a strong beat going through the whole song, making it easier to edit. Also the pace of shots is just the same as music, making it more enjoyable to watch, easier to understand, matching the genre conventions. (Pop genre music videos usually either have some story line, but a very vague or doesn't have one at all, can be just dance based for example Britney Spears - Baby one more time). Adding onto that, pace gets quicker when coming to chorus bit, which just gives the feeling to the audience that music is about to reach its peak.

We  haven't used a big variety of different shots, because me mostly had shots changing very quickly. The ones we have used represented the genre such as tilt and pan shots following the main character or the doll (as the doll was considered the most important thing in the video), some of the over the shoulder shots used in order to see the reaction from other person's point of view (in this case doll's) Camera usually kept steady, to make it look more professional, however sometimes followed one of the main characters (e.g. when dancing with the doll.)
Our video was shown more like a performance based - no story kind of video, as we had a girl dancing hip-hop which matched very well with the instrumental in the mid of the song.

Talking about mise-en-scene first thing is the choice of the colour of the whole video. Did not use too many effects on the video, but turning it into more greyish - blue with white colour made it look more professional, more retro, but actually fitting the song and looking pretty serious. We tried to centralise our video around the use of props, therefore the doll was the centre of attention all the time. Others used props such as a beard, hat, the mask and the crown. This mostly can be seen as being able to cover your real identity with props but at the same time showing your crazy face, the one living inside every one of us.