Music Video Director

For the music video director's research I have chosen the song Disciples - They Don't know. This song was directed by Luke Jacobs. This is one of his debut directed videos, he also worked towards the well known Rundamental song Not Giving In.




When it comes to visual style, comparing both of the videos Luke worked towards, it is obvious videos are directed by the same director. 
Editing techniques usually used the same, trying to match visuals with the audio and the pace gets quicker when coming to the chorus bit, same in both videos.

Use of camera shots, like establishing shot plays a big role in both videos, as in Disciples video one of the most important things showing the surroundings, the use of empty fields and horses running around connotes that it's a very suburban, relaxed and calm area, moreover the views are amazing. Empty frame shots showing that there is nothing just them, giving the target audience the feeling of loneliness. However this is being contradicted by the drug dealer coming into action.
In Rundamental song the environment is complete different but just as important. Showing how big are the crowds, so many people, but still feeling lonely and left out. Also the use of over the shoulder shots lets us familiarize ourselves with the characters much more, we feel like watching a small film. Also so many things happening at the same time as the population in the area is so high, but at the same time two kids always stays in the centre of attention. 

Coming back to the director I am interested in, Luke Jacobs works mostly with the well known music, however no specific genre. Drum N Base, EDM, also working mainly with mainstream videos.

When it comes to his stylistic influences, talking about Disciples video, as it was his first real video where he actually directed it from the beginning to the end, he was happy to be able to film at his home town, as it was easier to make everything happen having a small budget, but good connections, also he was familiar with the surroundings. 

As a director he likes to do something different, purely based on good narrative, as music is EDM, it doesn't really have many lyrics, therefore it is hard to get the target audience right. But having a well directed narrative based video always helps. Writing a good narrative was the first thing to do.

I like his job because firstly I like electronic dance music, but also because the narrative of the music video really takes you in, you want to know more. The use of establishing shots gives you amazing views, sunset was a great time for shooting. Using slow motion gives us the feeling everything happened quite long time ago, but also represents what the actual song is about: 

'It's a gripping story - filmed on Luke's home turf, the beautiful, very cinematic Pembrokeshire coast of West Wales. Two teenage boys shooting rabbits on the cliffs interrupt a drug dealer forcing himself on a local girl, and that encounter, ending with the girl stealing the dealer's bag,ignites a dangerous game of cat-and-mouse.'