Focus Group

I have used my A2 Psychology class as a focus group. I did not take a video, but rather took photos because everyone was too shy to comment on my work out loud, therefore I have given them three simple questions and a piece of paper to everyone to write it down, then collected it.

My questions were : 

1. What do you like about the video/advert/digipak the most?
2. What do you dislike about them?
3. Do you think three of my products (the album advert, the video and the digipak) works well together in terms of editing/colour scheme/use of images)?


I have gotten back quite a lot of responses (about 15). In the group there was only one media student, which makes it less bias. However this focus group might not be the best for my particular genre, and I will explain it later on.

FINDINGS

- 100% of people said they have liked the video

- 55% of people said they did not get the narrative/or it was slightly confusing to understand what was happening. Another 45% said it was VERY clear it was to do with the break up/loss of family (in which case it might simply mean that those 55% of people in the room were not in a target group (did not like house music/never listened to it before/are not fans/not in the age group etc) and therefore this was the reason they did not get the narrative, as opposite to the 45%, all of those participants said it was very clear what it was about - they might simply be into house music)

- 100% said they liked the advert and the digipak the most, it seemed to really impress them and the use of black and white rather than colour, which worked well.

- Also most of my respondents mentioned editing techniques for the video as very good, going well with the beat.
- About 25% of respondents said there might be too many shots layered together, especially in the middle, as it makes them confused with what is actually happening, what is only a memory
- One of the respondents said that maybe the video should not end so unexpectedly quickly, as it just sort of cuts off

CONCLUSION

Overall I am very happy with the feedback, a little bit concerned as I did not get a proper feedback, as I had too many people in the room and they did not want to speak out loud, this meant I can only give them specific, more generous questions.

The only down side as what I already mentioned is that I did not get all of them to be specific to my target audience, therefore results cannot be generalised to my TA.

All the responses I got were very positive and helped me understand that the way I am going is the right way to go. Things I was mostly concerned about seemed not to be a problem for my participants (such as having a digipak and album advert in black and white, when the video does not carry any black and white shots).