This is my mood board for my music video I am going to do. I use images to illustrate some of the shots, or important details in my music video which will represent my target audiences' interests, therefore through genre conventions it will be recognised as a narrative based music video for deep house music.
I use two of my own images of the field, also establishing the kind of light I will try to get. The picture of the girl, is mainly showing what my character will be wearing in the first part of the video, I have chosen very dark colours (black, also the shoes will be black) as a representation of not caring anymore, and misery that the girl is going through. Also I will use the close ups of my actress face to show the make up stains and tears of sadness (also shots of hands as it shows make up stains too).
The image of the forest establishes the fact that I will film her running through the dark forest (dark colours used, no warm summery shades) again in representation of sadness, trying to run away from problems surrounding. Such pictures as a mother and a child will also be used on the set (as other pictures shows on the wall), as a big memory of a different side of her life - having a baby. Light colours and shades are used as it juxtaposes and sets the binary opposites by showing how happy she was during this period of her life, although this is a problem which is not solved yet - what have happened in her life, to make her so sad if she has a baby? This interacts with my target audience, drags them to watch the video till the end in order to find the answer.
Some pictures of a man's silhouette I have put on, because I will use an actor to be blindly in the background, although not as noticeable till the end of the video, when I will layer two different videos to show it as a flashback or more like what the main character sees in front of her eyes - no matter where she is at, his face is always in front of her.
Pictures of candles, dropping the phone and the stairs are used simply to show that there will be shots of those, playing a big part in the video.
A lot of close ups and blurred shots will be used, also over the shoulder shots, or even extra close ups in order to make it more interesting for the TA. Establishing shots for showing how lonely the main character is - those you can see on my mood board too.
My mood board mostly is for showing how I am going to use conventions in order to let my target audience familiarise themselves with the story, which makes them feel as if they know her personally, therefore TA is interested more, starts to get the feelings of sadness and wanting to help, which encourages them to finish watching the video.
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